Pacific Northwest (PST)
Fullstack 
Designer
I’m Mike, a fullstack designer who runs the product design crew at a national adtech company with over a decade of progressive experience in UX / UI / IA
SELECTED WORK
Research-driven insights, User-centered solutions, Data-backed decisions, Prototypes built for scale. The impact speaks volumes.
about mike
Specializing in IA / UX / UI / Product Design
80s kid who coded Geocities sites and customized MySpace profiles into oblivion. Switched from print design to product/UX, spending over a decade building SaaS solutions across health, education, and media. Still miss the days of skeumorphic design, which seems to be making a comeback.
Prior to design, spent more than half a decade in the publishing industry as a journalist and news editor. Now mastering tri-tip on the grill between shuttling kids around and prompting AI for all kinds of analyses.
See the way I work
Follow my design flow
[ Level up the visuals ]
Discovery & Research
Start by talking to real users—it's amazing what you'll learn. Focus on understanding genuine problems through user interviews and data analysis. Define success metrics that align with business goals and create personas grounded in actual research, not assumptions.
- - Talk to users, not your assumptions
- - Define metrics that actually matter
- - Build personas from real research data
Ideation & Design
Prototype quickly and iterate often. Begin with wireframes to test concepts, then move to high-fidelity designs once you've validated the direction. Build scalable design systems because consistency matters, and ensure accessibility from the start—it's easier than retrofitting later.
- - Wireframe fast, polish only after validation
- - Build design systems that scale properly
- - Make accessibility part of core design
Validation & Iteration
Test designs with users before declaring victory. Use A/B testing for key decisions, document what works and what doesn't, and create feedback loops that actually inform your next moves. The goal is continuous improvement based on real data.
- - Test designs before celebrating
- - Check that KPIs are met
- - Document failures to avoid repeating them
Experience
+10 years B2B / B2C / B2b2C Designing in tech
Madhive [ 2021 - present ]
product design managerMadhive is an AdTech platform that enables B2B enterprises and SMB agencies to disseminate highly-targeted omni-channel campaigns
Continued [ 2018 - 2021 ]
SENIOR product designerContinued is an EdTech provider for niche sectors such as Speech Pathology, Early Childhood Education and Physical Therapy
Elements Behavioral Health [ 2014 - 2018 ]
Product DesignerEBH is a high-end, niche network of Behavioral HealthTech providers that assist patients who struggle with addiction
webconnex [ 2013 - 2014 ]
Product DesignerWebconnex is the parent company behind several EventTech platforms as well as a group fundraising platform
daily stack
Top Picks I keep In my Designer Toolbox
FIGMA [ 2020 ]
DESIGN TOOlFigma is a collaborative design tool for creating and prototyping user interfaces, ideal for team projects with real-time feedback.
Sublime [ 2013 ]
Source Code EditorSublime is a simple yet powerful code editor useful for editing markup and svgs that's also extendableto support other features.
Posthog [ 2025 ]
Analytics / Screen recordingPosthog is an open source analytics platform that's also capable of surveying users as we as recording their sessions.
Google Analytics [ 2010 ]
AnalyticsGoogle Analytics is the de facto standard when it comes to analytical software for tracking sessions across multiple devices.
Google Tag Manager [ 2020 ]
Tag ManagementGoogle Tag Manager is software that enables quick and easy javascript injections, third-party integrations and GA4 custom tracking.
Everything is an experience
But only some are memorable
