Pacific Northwest (PST)

Fullstack Designer

I’m Mike, a fullstack designer who runs the product design crew at a national adtech company with over a decade of progressive experience in UX / UI / IA

SEE ALL PROJECTS SEE ALL PROJECTS

SELECTED WORK

EXPLORE

Research-driven insights, User-centered solutions, Data-backed decisions, Prototypes built for scale. The impact speaks volumes.

Material UI to Custom UI
Madhive / Frequence
(UX/UI DESIGN) [01]
creating a design system
Continued
(UX/UI Design) [02]
building a media network
press enquirer
(development) [03]
building email modules
continued
(development) [04]

about mike

Specializing in IA / UX / UI / Product Design

Designer with Frontend Chops
[ ABOUT ME ]

80s kid who coded Geocities sites and customized MySpace profiles into oblivion. Switched from print design to product/UX, spending over a decade building SaaS solutions across health, education, and media. Still miss the days of skeumorphic design, which seems to be making a comeback.

Prior to design, spent more than half a decade in the publishing industry as a journalist and news editor. Now mastering tri-tip on the grill between shuttling kids around and prompting AI for all kinds of analyses.

Download Resume [ Last Updated: 2025 ]
See the way I work

Follow my design flow

[ Level up the visuals ]
[ 01 ]

Discovery & Research

Start by talking to real users—it's amazing what you'll learn. Focus on understanding genuine problems through user interviews and data analysis. Define success metrics that align with business goals and create personas grounded in actual research, not assumptions.

  • - Talk to users, not your assumptions
  • - Define metrics that actually matter
  • - Build personas from real research data
[ 02 ]

Ideation & Design

Prototype quickly and iterate often. Begin with wireframes to test concepts, then move to high-fidelity designs once you've validated the direction. Build scalable design systems because consistency matters, and ensure accessibility from the start—it's easier than retrofitting later.

  • - Wireframe fast, polish only after validation
  • - Build design systems that scale properly
  • - Make accessibility part of core design
[ 03 ]

Validation & Iteration

Test designs with users before declaring victory. Use A/B testing for key decisions, document what works and what doesn't, and create feedback loops that actually inform your next moves. The goal is continuous improvement based on real data.

  • - Test designs before celebrating
  • - Check that KPIs are met
  • - Document failures to avoid repeating them

Experience

+10 years B2B / B2C / B2b2C Designing in tech

2013 - PRESENT
Madhive [ 2021 - present ]
product design manager

Madhive is an AdTech platform that enables B2B enterprises and SMB agencies to disseminate highly-targeted omni-channel campaigns

Continued [ 2018 - 2021 ]
SENIOR product designer

Continued is an EdTech provider for niche sectors such as Speech Pathology, Early Childhood Education and Physical Therapy

Elements Behavioral Health [ 2014 - 2018 ]
Product Designer

EBH is a high-end, niche network of Behavioral HealthTech providers that assist patients who struggle with addiction

webconnex [ 2013 - 2014 ]
Product Designer

Webconnex is the parent company behind several EventTech platforms as well as a group fundraising platform

daily stack

Top Picks I keep In my Designer Toolbox

using since
FIGMA [ 2020 ]
DESIGN TOOl

Figma is a collaborative design tool for creating and prototyping user interfaces, ideal for team projects with real-time feedback.

Sublime [ 2013 ]
Source Code Editor

Sublime is a simple yet powerful code editor useful for editing markup and svgs that's also extendableto support other features.

Posthog [ 2025 ]
Analytics / Screen recording

Posthog is an open source analytics platform that's also capable of surveying users as we as recording their sessions.

Google Analytics [ 2010 ]
Analytics

Google Analytics is the de facto standard when it comes to analytical software for tracking sessions across multiple devices.

Google Tag Manager [ 2020 ]
Tag Management

Google Tag Manager is software that enables quick and easy javascript injections, third-party integrations and GA4 custom tracking.

Everything is an experience

But only some are memorable
contact now

Michael Kuhlmann